Switchbox started like many programming companies – a few cans of Mountain Dew and some software developers who enjoyed what they did working together under a cool, edgy name. And as our business grew, we learned something crucially important: clients came to us because they thought they wanted a website, a fancy corporate intranet, or a shopping cart. But the more we talked, the more we realized they wanted help solving a problem.
The goal wasn’t to have an online store; the goal was a business that virtually ran itself without constantly demanding the owner’s time. It wasn’t having a fancy corporate intranet; it’s creating a better way to manage employees and reduce management time. The goal isn’t a website, it’s the need for an online presence that educated potential customers, offered assistance to existing customers, and followed up with previous customers.
And what started as a programming company ended up becoming a company that enjoys using technology to help customers solve the problems they have on a daily basis.