Geotracking Web Applications

A Geotracking web application is the web application equivalent to a mobile application using GPS tracking. A Geotracking Web application tracks users by their IP address or, in simpler terms, where that specific user is connected to the internet, to gather location data. This information can be useful in automating marketing campaigns, content delivery, and automated customer data collection. Switchbox has seen success in Geotracking applications within many different industries, but specifically in web applications for retail industries and web applications for the restaurant industry.