Case Studies / Abercrombie & Fitch
Retail
Corporate IT
Custom CMS Website
Switchbox, in partnership with Conrad Phillips Vutech, built a dedicated Abercrombie & Fitch careers website with pixel-perfect brand replication, a live-preview CMS for staff-managed updates, and Vimeo Pro video integration—deployed before peak recruiting season and actively maintained by A&F staff ever since.
The Challenge
Buried site and brand inconsistencies
Abercrombie & Fitch faced two primary challenges with their recruiting efforts. First, their existing recruitment website was integrated into the main A&F site, making it hard to locate, manage, and update. Second, they required a better method to highlight the diverse range of recruitment activities and job openings available.
Maintaining brand consistency was essential—and critical. This necessitated the accurate replication of specific technical brand elements including precise grey shades, high-definition video content, and a defined font collection across any platform a user might access.
Our Approach
Architecting brand precision across every platform
Switchbox partnered with Conrad Phillips Vutech to evaluate A&F’s brand requirements and the limitations of their embedded recruiting site. We scoped a dedicated URL (anfcareers.com) with seamless integration back to the main site, designed a custom CMS with live-preview editing for easy staff training, and engineered Vimeo Pro integration with custom-branded video interfaces.
Every technical element was planned around A&F’s exacting brand standards—ensuring the same look, feel, and quality across desktop, tablet, and smartphone.
What We Built
Custom CMS delivered exact brand replication
Switchbox produced a visually appealing and brand-consistent solution for A&F’s careers site. This involved developing a dedicated URL (anfcareers.com) with seamless integration to the main website. A custom, user-friendly CMS was created featuring a live preview of the webpage during editing—ensuring intuitive use and easy training for A&F employees.
The CMS incorporated A&F’s worldwide-recognized branding. Switchbox also engineered the design into a fully responsive website, allowing the site to automatically adapt its visual style and scaling based on the user’s device. Vimeo Pro was integrated for video content with customized interfaces that reflected the A&F brand identity.
The Results
Launch secured recruiting stability
Deployed in fall 2012 before A&F’s peak recruiting season, the website has been regularly updated by staff via the CMS to reflect seasonal graphic changes.
Server traffic initially surged for six weeks as users explored the tools, then stabilized into a consistent pattern with regional spikes coinciding with recruiter visits to campuses in the U.S., Europe, and Asia—exactly as planned.
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