About Cameron Mitchell Restaurants
Cameron Mitchell Restaurants (CMR) in a Columbus-based company with over 100 restaurants across the country, including dozens of unique concepts. Started in 1993, Cameron Mitchell Restaurants started at Cameron Mitchell’s mother’s dining room table, where it has since grown and become one of the top names in the restaurant industry. Along with their specialty concepts, CMR also owns the Ocean Prime (OP) chain of restaurants, and its sister company Rusty Bucket Restaurant and Tavern (RBRT).
The Challenge: Outdated Tools, Growing Pains
Cameron Mitchell Restaurants (CMR)—along with its Ocean Prime and Rusty Bucket brands—handles over $15 million in gift card sales annually. But behind the scenes, their administrative tools were buckling under the pressure. Outdated systems made it difficult to manage sales traffic, promotions, and content updates across their properties, slowing down internal workflows and limiting scalability.
The Solution: Custom-Built Admin Platform with Powerful CMS & Promotions Tools
Switchbox engineered a robust administrative backend using the .NET/MS stack—tailored to handle high-volume gift card operations with ease. The new platform included:
- A custom CMS, empowering the CMR team to manage site content and updates without dev support
- A sophisticated promotions management engine, enabling flexible campaigns across multiple brands
- An upgraded cart and checkout system with complex shipping logic for multiple products and locations
Everything was designed to simplify training, speed up operations, and future-proof their digital infrastructure.
The Outcome: Faster Ops, Smoother Sales
The new system has transformed day-to-day operations for CMR’s gift card department. Training seasonal staff is now a breeze, workflows are faster, and managing high-volume transactions is more efficient than ever. With future enhancements already on the horizon, the platform lays the foundation for scalable, sustained growth.
The Technology & Services That Went Into CMR:
Custom CMS
.NET/MS Stack
e-Commerce Site
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