Case Studies / Cameron Mitchell Restaurants
Restaurant
Business Intelligence
Custom CMS Website
E-commerce
Web App Development
Switchbox engineered a custom administrative backend and CMS for Cameron Mitchell Restaurants—handling high-volume gift card operations across Ocean Prime, Rusty Bucket, and other CMR brands with a sophisticated promotions management engine, streamlined cart, and a system built for seasonal scale.
$0M+
In annual gift card sales managed
The Challenge
Outdated tools, growing pains
Cameron Mitchell Restaurants—along with its Ocean Prime and Rusty Bucket brands—handles over $15 million in gift card sales annually. But behind the scenes, their administrative tools were buckling under the pressure.
Outdated systems made it difficult to manage sales traffic, promotions, and content updates across their properties, slowing down internal workflows and limiting scalability.
Our Approach
Scoping for high-volume, multi-brand gift card operations
Switchbox worked closely with CMR’s team to map the full scope of their gift card operations—including multi-brand promotions, complex shipping logic for multiple products and locations, and the training burden for seasonal staff.
We designed a .NET/MS stack solution that prioritized operational simplicity while accommodating the scale of $15M+ in annual transactions, ensuring future enhancements could be added without disrupting existing workflows.
What We Built
Custom-built admin platform with powerful CMS and promotions tools
Switchbox engineered a robust administrative backend using the .NET/MS stack, tailored to handle high-volume gift card operations with ease. The new platform included: a custom CMS empowering the CMR team to manage site content and updates without dev support; a sophisticated promotions management engine enabling flexible campaigns across multiple brands; and an upgraded cart and checkout system with complex shipping logic for multiple products and locations.
Everything was designed to simplify training, speed up operations, and future-proof their digital infrastructure.
The Results
Faster ops, smoother sales
The new system has transformed day-to-day operations for CMR’s gift card department. Training seasonal staff is now straightforward, workflows are faster, and managing high-volume transactions is more efficient than ever.
With future enhancements already on the horizon, the platform lays the foundation for scalable, sustained growth across all of CMR’s brands.
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