Case Studies / MedVet
Healthcare
Custom CMS Website
Web Development
Switchbox rebuilt MedVet's website with a fully responsive design, custom CMS, Ajax-powered doctor directory, and client feedback tools—giving pet owners faster access to urgent care information and giving staff the ability to manage content independently across all hospital locations.
The Challenge
A slow, hard-to-navigate website that didn't reflect MedVet's excellence
MedVet is a nationally recognized leader in veterinary emergency and specialty care. With employee ownership and a mission rooted in empathy and excellence, the brand experience on its website needed to reflect that same level of service.
But the previous digital experience fell short: long page load times frustrated users looking for urgent information; the site lacked mobile responsiveness; there was no effective way to highlight MedVet’s veterinary team or services; and outdated content with limited flexibility made it hard for staff to update pages or collect client feedback.
MedVet needed a website as professional, compassionate, and high-performing as its hospitals.
Our Approach
Designing a digital experience around compassion and speed
Switchbox evaluated MedVet’s existing site performance, content management needs, and user experience gaps—particularly around mobile responsiveness, staff directory management, and client feedback collection.
We designed a platform strategy centered on speed, accessibility, and staff empowerment—selecting a custom CMS architecture that would give MedVet’s team full control over updates and enable real-time browsing of veterinarian profiles without page refreshes.
What We Built
A modern, responsive platform built for speed, flexibility, and connection
Switchbox delivered a complete overhaul of the MedVet website. Key enhancements included: a fully responsive redesign optimized for mobile, tablet, and desktop; a custom CMS allowing staff to easily update services, pages, and resources without outside support; Ajax-powered real-time loading for seamless veterinary profile browsing and faster page interactions; staff directory functionality showcasing each veterinarian’s biography and areas of expertise; and new tools for collecting client feedback including testimonial displays and reporting features.
The Results
Faster load times, better navigation, stronger client relationships
Since launch, the redesigned MedVet site has delivered a dramatically improved user experience with smooth navigation and faster access to key information. Enhanced visibility of MedVet’s doctors and specialties creates a personal connection between pet owners and care providers.
Simplified backend workflows empower internal teams to maintain and expand content independently. Now, pet owners can easily find the care they need—and MedVet’s digital presence reflects the same compassion and professionalism found in its hospitals.
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