Case Studies

Ohio Corn and Wheat

About Ohio Corn & Wheat

Ohio Corn & Wheat is the umbrella organization that represents the strategic alliance of two checkoff organizations, The Ohio Small Grains Checkoff and The Ohio Corn Checkoff, as well as the membership based organization known as The Ohio Corn and Wheat Growers association. The organization works on behalf of Ohio’s corn and grain farmers to work towards market development, education, research, and promotion. The 2,441 members of Ohio Corn & Wheat represent the voice and needs of over 30,000 farmers and friends in agriculture

Client

Ohio Corn & Wheat

Website

https://ohiocornandwheat.org/

The Challenge: An Outdated Website and Manual Membership Processes

Ohio Corn & Wheat represents the collective voice of over 30,000 farmers across the state. But their website, and the tech stack behind it, wasn’t keeping pace.

Built on an outdated version of WordPress, the site was non-responsive, hard to update, and reliant on external support
Events were difficult to manage with no tools for registration, attendance tracking, or post-event reporting
Membership processes were entirely paper-based, from applications to dues
And despite their strategic alliance of checkoff and member organizations, the website failed to represent their unified brand or engage their large and diverse audience

The site existed, but it wasn’t working – for staff or for farmers.

The Solution: A Modern, Responsive Website with Full Admin Control

Switchbox, in partnership with Frazier Heiby, delivered a fully reimagined digital experience:

A 4K-ready, mobile-responsive website built with a custom CMS that puts control back in the hands of Ohio Corn & Wheat’s team
Tools for creating and managing events, including dynamic forms, downloadable documents, and exportable reports
Online membership applications, dues payment, and committee signups all digitized for ease of access
A scalable backend featuring Google Analytics, content versioning, staff management, and flexible publishing workflows

The end result is a digital platform that beautifully reflects the organization’s impact, while enabling its team to operate more efficiently and independently.

The Outcome: Engaged Members, Streamlined Operations, Stronger Brand Presence

Since launch, Ohio Corn & Wheat has seen:

Increased engagement from members who can now apply, pay dues, and get involved online
Saved time and reduced admin overhead, thanks to automated processes for events and membership
A site that now accurately represents their alliance and mission, helping them better educate, advocate, and lead in the ag community

Key Metrics at a Glance