Case Studies / Powered by RKd Membership Feature
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Switchbox extended the RKd platform with a fully custom membership management module—enabling recurring revenue programs, self-service member dashboards, and multi-location flexibility that opened new client segments for RKd and drove measurable growth.
The Challenge
Losing deals without membership capabilities
As axe throwing grew in popularity, Dueling Axes emerged as a leader in the space. Behind the scenes, their operations were powered by RKd Solutions, a custom software platform built by Switchbox.
But RKd hit a wall. Despite its flexibility, the platform lacked one key feature: membership management. As they pitched to prospective clients—especially recurring-revenue businesses—this missing functionality was a dealbreaker. RKd was losing valuable growth opportunities simply because it couldn’t support memberships out of the box.
Our Approach
Scoping a membership module built to scale
Switchbox evaluated the existing RKd platform architecture and worked with the product team to define the full scope of membership functionality needed to compete for recurring-revenue clients. We mapped out member lifecycle flows—from signup through renewal—and designed a flexible, location-specific configuration system that would support RKd’s growing portfolio of venue clients without creating operational complexity.
The module was designed to integrate seamlessly into the existing Ruby on Rails and React platform without disrupting established workflows.
What We Built
A fully custom, location-specific membership platform
Switchbox built a tailor-made membership module for the RKd platform. Key features included: custom membership types per location, allowing each venue to define their own tiers, perks, and pricing; a member dashboard where users can view membership status, track usage hours, and make reservations; and tools for updating payment info, changing plans, renewals, and viewing visit history—all self-service and user-friendly.
This functionality was built to scale across multiple venues, helping clients create branded, flexible membership programs with ease.
The Results
A growth engine for RKd and its clients
Thanks to the new membership features, RKd can now pitch to—and win—clients that rely on recurring revenue models. Their platform has become significantly more marketable, opening the door to expansion across new locations and industries.
For RKd’s clients, the benefits are tangible: new revenue streams via subscription-based offerings, improved customer retention through personalized member experiences, and fresh marketing opportunities tailored to membership perks and tiers.
The result: a stronger platform, a broader market, and measurable momentum for both RKd and its client network.
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