Case Studies

Right Way Medical

About Right Way Medical

Right Way Medical has been recognized by Columbus Business First as one of the fastest-growing companies in 2017, 2018, 2019, 2020, and 2021. Right Way has been providing health care products and services to the community for over 8 years. They are recognized as a full-service infusion pump and disposable distributor along with other services. This company has grown significantly over the years and holds customer satisfaction as a top priority. Right Way Medical brings a unique perspective to the healthcare market with its focus on creative customer financing and customized business solutions.

Client

Right Way Medical

Website

https://rightwaymed.com/

The Challenge: Scaling Operations Without Compromising Customer Experience

Right Way Medical has been on a sustained growth trajectory recognized by Columbus Business First as one of the fastest-growing companies five years in a row. As a full-service infusion pump and medical supply distributor, they’ve built their reputation on fast delivery, flexible financing, and exceptional customer service.

But growth brought new operational challenges:

Customers needed more control and visibility over their orders, billing, and inventory interactions
The existing WooCommerce-based store lacked the custom functionality required for B2B customers
As internal demand scaled, Right Way Medical needed a seamless ERP system that could connect with existing custom software without disrupting workflows

To maintain service quality while preparing for the next phase of growth, Right Way Medical turned to Switchbox.

The Solution: A Fully Integrated Customer Portal and NetSuite ERP Connection

Switchbox led two parallel digitization initiatives, focused on enhancing the customer experience and optimizing internal operations.

Customer Portal Development

Built as an extension of their WooCommerce platform, the new portal provides Right Way Medical customers with a centralized hub to:

Set up automatic ordering and payments
Submit pricing requests and check inventory availability
View order history and manage account settings

This shift gave customers more autonomy while reducing the support burden on internal teams.

NetSuite ERP Integration

With NetSuite selected as the ERP of choice, Switchbox built a custom middleware layer to connect NetSuite with:

The WooCommerce store
The new customer portal
Existing proprietary software previously developed by Switchbox

This integration enabled real-time data sync across departments and applications—without disrupting established workflows.

The Outcome: Streamlined Operations and Scalable Customer Service

The result is a modernized, connected system that powers both the front-end customer experience and back-end operations.

Key business outcomes include:

Increased automation across core processes such as ordering, inventory management, and billing
Improved customer satisfaction, with a self-service portal that gives users visibility and control
Stronger operational efficiency, allowing teams to focus on strategic growth rather than manual tasks

Right Way Medical can now continue scaling with confidence, supported by a flexible, future-ready technology foundation that enhances service without adding operational drag.

The Technology & Services That Went Into Creating Right Way Medical:

Custom CMS

Order Logistics

WooCommerce Customization

NetSuite Integration

Process Management