Case Studies

Southeastern Equipment

About Southeastern Equipment

Southeastern Equipment, founded in 1957, offers over 30 different lines of new and used construction equipment serving dozens of industries. Southeastern has a dedicated Parts department that offers full in-shop and field technician services.

Client

Website

https://www.southeasternequip.com/

The Challenge: A Website That Couldn’t Keep Up

Southeastern Equipment came to Switchbox struggling with a legacy website that was holding them back. The site was visually outdated, hard to navigate, and—most critically—painfully inefficient for staff managing inventory. Updating listings for new, used, and rental equipment was a slow, manual process that drained internal resources and bottlenecked productivity.

The Solution: A Dual-Stack Approach for Marketing & Inventory Power

Switchbox delivered a two-part solution tailored to Southeastern’s needs:

WordPress 5.0 for a modern, flexible content management system—giving the marketing team easy control over content updates, page creation, and visual assets
Ruby on Rails for a custom-built admin backend—streamlining how staff manage equipment listings, handle data updates, and process API requests

Together, this hybrid architecture allowed for seamless integration between the customer-facing site and internal systems—without compromising usability or speed.

The Outcome: Faster Updates, Smoother Workflows, Stronger Brand

Southeastern now runs on a sleek, fully redesigned website with intuitive navigation, updated visuals, and a back-end system that actually works for their team. The marketing department can launch content faster, while the admin team can manage equipment with fewer headaches and delays. It’s a transformation that’s as functional as it is future-ready.

The Technology & Services That Went Into Southeastern Equipment:

Custom CMS

Order Logistics

Ruby on Rails

Site Management